November 24, 2022

Anam appoints BRANDit as its representative in India

A pioneer in the Indian market to redefine luxury and create brand awareness, The Anam partners with the tourism and hospitality representation company BRANDit, as a representative in the market. The team will help position and showcase the properties’ undeniable charms and increase their visibility in the travel and hospitality industry.

In a statement regarding the appointment, Martin Koerner, Group Chief Commercial Officer, said, “We are delighted to have BRANDit on board to help us establish a solid foundation for The Anam in India. Through their backgrounds, they have demonstrated a deep understanding of traveler preferences and sensitivities. Our joint efforts will enable us to gain greater visibility and penetrate the vast and diverse Indian market. The brand is confident that it can capitalize on this opportunity to elevate the Indian traveler’s experience with the highest level of hospitality we can offer.

A sanctuary of contemporary luxury reminiscent of ancient times, The Anam is Vietnam’s first colonial-style five-star resort. The Anam Group owns and operates two luxurious five-star resort hotels. The first is The Anam Cam Ranh, launched in April 2017, followed by The Anam Mui Ne which will be launched at the end of 2022.

The brand ensures that customers experience an atmosphere of a bygone era right in the heart of Hanoi, from architecture to interior design, down to the smallest detail will help customers feel transported to the late 19th or 20th- century era. This resort was designed in the style of the Indochinese period of Vietnam, and the resort has a romantic appeal reminiscent of that historical era. The architecture evokes a sentimentality with its imperial-style roofs, lanterns, large water vessels, decorative basins, mosaic floor tiles and stone walkways.

Laurent Myter, Group General Manager – The Anam, said: “India has become one of the most important markets for tourism in Vietnam. In recent years, more and more Indians have chosen Vietnam as their favorite travel destination. To capitalize on Vietnam’s growing popularity, we need to identify and strengthen our business relationships with the Indian travel industry community. We look forward to a fruitful working relationship with BRANDit.

“It’s an exciting opportunity to partner with The Anam and lead their efforts to attract Indian travelers and provide them with an exceptional experience,” said Lubaina Sheerazi, CEO and co-founder of BRANDit. She further comments, “In less than a decade, from a distant destination, Vietnam has come a long way with a bang and is on its way to becoming a top destination for travelers. We are confident that we will be able to effectively illustrate the charms and conveniences of this property in the Indian market. Our team is looking forward to strengthening its efforts to increase awareness of The Anam among travel professionals and the media.