DD Sports will air the upcoming Indian tour of the West Indies series “to bolster the tour’s accessibility for viewers across the country”, as part of a deal with live streaming and e-commerce platform FanCode.
The tour, scheduled between July 22 and August 7, will be the first Indian series to be hosted exclusively on DD Sports in the past 15 years.
In April 2021, FanCode became the first-ever digital platform to sign a landmark four-year deal with Cricket West Indies, granting exclusive broadcast rights to FanCode for nearly 150 international and 250 Caribbean national cricket matches up to 2020. in 2024.
Rohit Sharma (C), I Kishan, KL Rahul*, Suryakumar Yadav, D Hooda, S Iyer, D Karthik, R Pant, H Pandya, R Jadeja, Axar Patel, R Ashwin, R Bishnoi, Kuldeep Yadav*, B Kumar, Avesh Khan, Harshal Patel, Arshdeep Singh.
* Inclusion of KL Rahul & Kuldeep Yadav is subject to fitness
— Winds Cricket (@windiescricket) July 14, 2022
The deal includes India‘s upcoming West Indies Tour consisting of 3 ODIs and 5 T20Is, which will be exclusively broadcast live on the FanCode app and website with a “user-first digital experience”.
“To ensure TV-only audiences don’t miss the tour, and to make it easily accessible to all those sports fans, FanCode has gifted the TV rights to DD Sports to now be available on all Cable and DTH, excluding DD FreeDish,” FanCode said in a statement.
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The series will air during prime time in India, with ODIs starting at 7 p.m. IST and T20I starting at 8 p.m. IST. While the ODIs will be played entirely in Port of Spain, Trinidad, the T20Is will be played in Trinidad, St Kitts & Nevis and Lauderhill, Florida.
Speaking on the partnership, Mayank Kumar Agrawal, CEO of Prasar Bharati, said, “Cricket is the undisputed leader in sports and entertainment in India. Even in the growing digital age, there is still a significant market and audience for television sports consumption, and we are pleased to bring the upcoming Indian Tour of the West Indies to as many people as possible through DD Sports. . While FanCode is building a unique digital experience for sports fans, their extension of rights to DD Sports will mean broader access to all sports fans for the series.
On this, Prasana Krishnan, co-founder of FanCode, said, “FanCode’s main goal is to provide an exceptional user experience and solve the accessibility issues that fans will witness in sports consumption and experience, in line with the government’s vision to transform India’s adaptability for digital through initiatives like Digital India DD Sports’ reach in small towns and villages is unbeatable making it the perfect platform to televise India’s West Indies Tour, as we continue to create a superior digital fan experience nationwide.
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