November 24, 2022

Driving India’s hospitality industry to new heights

If you are looking for luxury hotels that elevate indulgence to unparalleled levels, your search will stop in India. Given the imagination, scale, aesthetics and services offered by hotel chains across the country, this is hardly surprising. Local Indian hotel brands have won awards and endorsements from travel experts year after year, firmly establishing Indian hospitality as a well-recognized global industry.

It is well known that the outstanding local chains of India, who uphold the tradition of Atithi Devo Bhava, can stand out in any elite formation. The proof is there for all, with brands receiving meritorious and well-deserved recognition. From the iconic Taj, ranked as the most powerful hotel brand in the world, a dozen properties, including Taj, Oberoi, ITC and Leela hotels, have achieved global rankings in a survey by one of the travel magazines the most prestigious.

The passion for creating experiences beyond the extraordinary has enabled Indian hotel brands to seamlessly marry Eastern emotional intelligence with Western efficiency, creating a unique style of hospitality recognized around the world. And it has been brought to life by those who form the heart of the industry – the well-trained people whose polite, helpful and incredible service cannot be matched anywhere else in the world.

Even though the people continue to be the torch bearers of Indian hospitality, the industry remains in step with international standards on service excellence and business practices. Moreover, as sustainability becomes the dominant theme of the times, many large hotel chains are leading by example. Whether it’s phasing out plastics, investing in green energy, championing the cause of cleanliness and indigenization campaigns, preserving biodiversity by keeping hills and beaches free of debris, showcasing local crafts and skills and expanding livelihood opportunities for local communities, responsible tourism is carving out the future of Indian hospitality.

ITC Hotels has made its mark by pursuing a globally recognized certification for green buildings. With its ESG+ framework, Indian Hotels Company Limited takes a holistic look at people, planet and profits, as do the many initiatives of the Oberoi Group. Other Indian brands such as Lemon Tree, Park and The Lalit hotels have become benchmarks for their strong and inclusive policies embedded in their business models. In a country that is home to one in six people on this planet, it says a lot about the contribution of a single sector that has successfully combated the misconceptions of being elitist.

Today, hotel chains source their supplies from small farmers and hire local talent. These concepts of farm-to-fork employment and community employment go a long way to improving the experience of tourists seeking glocal hospitality. At the same time, hotels are seen as brands with a heart, building relationships and sustainability capital. With its unique geographical diversity, rich cultural heritage and age-old knowledge of arts and sciences, India is poised to transform into an essential travel and tourism destination. Worldwide, the growth of travel and tourism continues to outpace the global economy, with the industry having a huge multiplier effect on economic development and employment. For a country like India, with its vast potential, there is a tremendous opportunity for the tourism and hospitality sector, if strategically developed, to help accelerate the nation’s journey to become one of the top three economies in the world.

This journey can be crowned with success if we continue to collaborate with a common goal: to take the hotel industry to new heights. And what better way to usher in the 75th year of independence than by proudly celebrating the many Indian hotel brands that have shone a light on our industry through international accolades, thereby elevating India’s position on the map. travel and tourism.

Puneet Chhatwal is the President of the Hotel Association of India. MP Bezbaruah is secretary general of the association The opinions expressed are personal