New Delhi: The current India tour to England, which is due to end in September, has garnered the most viewers on Sony Sports channels for a series of bilateral away tests featuring the Indian cricket team over the past three years, broadcaster Sony Sports said.
“India’s performance in the England vs India test series currently underway on Sony Sports was the highest for a series of two-way away test matches featuring the Indian cricket team during the last three years, “he said.
The series of test matches that began earlier this month are to be played over five matches.
The series’ average ratings so far are almost 30% higher than the 2018 series featuring the same two teams, Sony Sports said, citing data from BARC.
“Average scores increased by almost 70% on the last day of the test in anticipation of Team India’s victory. The final day of the second test match between England and India saw almost 8.0 million impressions, the highest ever on paid sports channels for a test match day featuring the Indian team playing outside. The final session of the match, which brought the England team together for 120 races, recorded an average audience of 10.7 million impressions, making it one of the most watched test match sessions in recent times. years, ”he added.
The India Tour Series in England is a highly anticipated test series and is generating both high viewership and publicity interest. After India’s victory at Lords, more and more brands joined Sony Sports channels.
The series saw 12 onboard sponsors for the game, including Mahindra & Mahindra, Byju’s, Pan Bahar, PharmEasy, Fogg, WhatsApp, Samsung, MRF, Cars 24, Ultratech, Airtel and Kent.
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