Indian Association of Tour Operators (IATO) has written to Prime Minister Shri Narendra Modi thanking him for touting NRI’s presence in Denmark during his speech there to contribute and help promote inbound tourism in India and so contribute to the economic development of the country. However, the association also urges the government to increase the level of promotion to attract inbound tourists.
Just as India has opened up, so have countries in neighboring regions. There is fierce competition from countries like Thailand, UAE and even Nepal. One of the factors working in their favor is the huge amount of marketing and promotional activities they carry out to attract foreign tourists.
According to Mr. Rajiv Mehra, President of IATO: “Our marketing is not commensurate with our size and stature, and we need to step up roadshows, hold Incredible India parties, increase[ing] participation in international travel grants, organization[ing] family visit[s] for foreign tour operators. We understand that this is due to lack of funds from Ministry of Tourism, Government of India. We also understand that:
“Funds from the Ministry of Tourism, Government of India are withheld for reasons unknown to us.”
“It will be pertinent to point out that every penny spent has a potential return of 10 times, however, unfortunately, the allocation for promotion has been reduced in this year’s budget. IATO urges the government to review the allocation and to increase the level of commercialization, because after 2 years of [the] pandemic, the world wants to travel and India must try to reach out to [the] maximum [number of] people to visit our country.
“IATO requests the Honorable Prime Minister to give the necessary directives to the Ministry of Tourism, Government of India to undertake promotional and marketing activities for which funds can be made available.”