November 24, 2022

SonyLIV embarks more than 50 brands for Indian tour in England


  • SonyLIV embeds more than 50 brands for the Indian tour in England.
  • It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS Tires, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture and Digit Insurance, among others, Castrol, Apollo 24 * 7, MRF, 188Bet, Fairplay and NPCI.

The Indian team’s victory over England at the last hour at Lord’s in the second test match raised the adrenaline of all cricket fans. The resounding victory of the ongoing series has cricket fans glued to their screens. The high octane series has garnered a remarkable response for SonyLIV, as the platform has onboarded over 50 advertisers.

Witness the great support of advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS Tires, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture and Digit Insurance, among others, Castrol, Apollo 24 * 7, MRF, 188Bet, Fairplay and NPCI have also come forward to defend their support for India‘s ongoing tour of England.

As Team India prepares to collect the trophy after 14 years, the next three test matches promise to be an intense battle between the two teams. Ranjana Mangla, Sr. VP & Head of Ad Revenue, SonyLIV said, “As we progress from one international sporting event to another, we continue to witness an overwhelming response not just from viewers. but also advertisers. At SonyLIV, we remain committed to adding unique value to respective brands and enabling advertisers to achieve desired reach. For the tour from India to England, we managed to retain several brands, which reiterates our commitment to meet the demands of our growing partnerships. Extraaa Innings / Studio Show integrations are a great way to strengthen connections with audience relevant to brands. Umesh Krishna, Marketing Director at Swiggy, said, “SonyLIV offers a remarkable mix of entertainment and sports content that reaches our target audience on a large scale. Therefore, Swiggy has forged many partnerships with SonyLIV in recent years – the platform has consistently generated visibility and engagement for us. We are sure that the India vs. England the association of the series will bring a great return on investment thanks to the strong interest of the public around the series.

Ashish Mishra, CMO, ACKO said: “Our association with SonyLIV on Euro 2020 and now India against England, has helped ACKO establish a strong affinity with the OTT audience in our key markets of Mumbai, Bangalore and Delhi. Our property called “ACKO Insurer Of The Day” further helps to create a connection between brands. The association has helped build brand awareness and stronger memorization among sports fans.